Introducing SwiftlyCRM

Every sales team deserves a CRM that actually works for them — not against them.

That's a sentence we've said to each other dozens of times over the past few years. As people who have worked in and around B2B sales in Africa and globally, we've watched teams struggle with tools that were either too expensive, too complicated, or simply built for a different market. Salesforce is extraordinary software — but it's priced for companies that are already large. HubSpot is well-designed — but its free tier is a funnel into a pricing model that quickly becomes difficult for smaller teams to sustain.

We built SwiftlyCRM to answer a simple question: what would a world-class CRM look like if it were built by people who actually care about emerging-market businesses?

What SwiftlyCRM Is

SwiftlyCRM is an all-in-one B2B CRM platform. It covers the full sales lifecycle — from the first lead discovery, through pipeline management and proposals, all the way to invoicing, contract management, and commission tracking.

That's not a list of future roadmap items. Those are 18 modules available today, on every plan — including the free tier.

Here's what that looks like in practice:

• Sales Pipeline — Kanban board with fully customisable stages, win probabilities, weighted forecast, and one-click activity logging.
• Contacts & Accounts — Full B2B contact management with lead scoring, duplicate detection, timeline, and document attachments.
• Proposals — Build line-item proposals from your product catalogue, run approval workflows, and send shareable client links with read tracking.
• Contracts — MSA, SOW, NDA — manage the full document lifecycle with amendment tracking and a client read-only portal.
• Invoicing — Generate professional invoices from your catalogue and track payment status.
• AI Meeting Intelligence — Log meeting notes and let GPT-4o automatically extract pain points, buying signals, sentiment, and action items.
• Lead Finder — Search for companies by name, category, or location and bulk-import them as contacts.
• Commissions — Define tiered commission structures and automatically calculate payouts for your sales reps.

Why We're Different on Pricing

We made one big bet on pricing: all features on all plans. The only thing that changes between our Free, Pro, and Enterprise tiers is usage limits — number of users, contacts, AI credits, and storage.

That means a small team on the free plan gets the same pipeline, proposals, contracts, invoicing, and everything else as a 50-person team on Pro. We don't gate features. We think that's the right way to build a product people trust.

Built for Africa (and the World)

We built Paystack integration first — because for the majority of our target customers across Nigeria, Ghana, Kenya, South Africa, and across the continent, Paystack is how you collect money reliably. For teams outside Africa, we have Stripe.

The automatic gateway selection is invisible to the user. We look at your organisation's country and route accordingly. No configuration required.

We also care deeply about data residency, latency, and the practical realities of running a business in emerging markets. More on that in future posts.

What's Next

We're launching with the core CRM platform fully operational. In the coming months, we're focused on:

• Mobile app (iOS + Android)
• AI Email Composer (generate personalised outreach from deal context)
• Email campaign automation with trigger-based sequences
• Two-way calendar sync (Google + Outlook)

If you're a sales team leader looking for a CRM that doesn't penalise you for growing — we'd love for you to try SwiftlyCRM.

The free plan is genuinely free, forever. No credit card required. You'll have access to all 18 modules from day one.

Get started today →

Questions? Reach us at hello@swiftlycrm.com — we reply to every message.